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Why Customer Success by Design
Executive Leadership
Fractional executive leadership from a proven operator who has led Customer Success, Revenue Operations, and AI initiatives through periods of growth and transformation.
Practical Execution
Strategy is only valuable when it leads to measurable results. I partner with leadership teams to translate plans into operational improvements that stick.
Flexible Engagement
Whether you need executive advisory, fractional leadership, a defined project, or executive coaching, engagements are tailored to your organization's goals.
Testimonials

Brian Giessler
COO
Healthcare
Adam's ability to quickly address our organization's customer success needs, develop a plan, and flawlessly implement the plan provided exceptional value for our organization.

Mary Signorelli
VP of CS
SaaS
Adam's expertise regarding the customer lifecycle is unmatched, and I highly recommend his services.

Tyler Winkler
CEO
SaaS
I can't recommend Adam enough to any organization looking to design a customer-centric strategy, deploy that vision exceptionally, and realize greater customer retention.
Expertise
Customer Success
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Retention
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Expansion
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Customer Experience
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Team Design
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Executive Leadership
Revenue Operations
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Process Optimization
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KPI Development
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Forecasting
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Cross-functional Alignment
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Executive Reporting
AI & ML Operations
AI Strategy
Operational Readiness
Governance
Human-in-the-loop Processes
Quality Operations
Implementation
Healthcare Operations
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Operational Transformation
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Technology Adoption
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Workflow Improvement
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AI Readiness
Engagement Models
ONGOING
Strategic Consulting
Focused advisory engagements that help leaders identify priorities and create actionable plans.
6-12 MONTHS
Fractional Leadership
Hands-on executive leadership for organizations needing experienced operational guidance without a full-time executive hire.
8-12 WEEKS
Project-Based
Delivery
Outcome-driven engagements with defined scope, timeline, and success criteria.
4-6 SESSIONS
Executive Coaching & Team Training
Leadership coaching and practical workshops that improve execution, accountability, and organizational readiness.

About Adam Peddicord
I'm Adam Peddicord.
I started my career as a U.S. Army combat medic. Triage teaches you to find what's actually causing the problem, fix that first, and ignore the distractions. That mindset has shaped every leadership role I've taken since.
For more than 20 years, I've helped SaaS and healthcare technology companies build customer success and revenue operations functions that people trust. My work sits at the intersection of Customer Success, Revenue Operations, and AI because none of them succeed without the right operational foundation.
Along the way I've helped organizations improve NPS from 0 to 45, increase time-to-value by 23%, reduce operating costs by 30%, and build scalable customer programs that support long-term growth.
Today I help healthcare and SaaS organizations align customer success, revenue operations, and the operational foundation that allows AI to deliver measurable business value without losing sight of the people those systems are meant to serve.
I'm an MBA with specialized training in AI in Healthcare through Johns Hopkins University, healthcare navigation through George Washington University, and project management through Syracuse University.
Outside of work, I'm a PADI Divemaster, King County Public Health Reserve Corps volunteer, KEXP fan, and happiest playing in the dirt with my family.
Care. Create. Deliver.
Let's build something that lasts.
Let's Discuss Your Next Initiative
Whether you're exploring fractional leadership, strategic consulting, or a specific project, I'd be happy to learn more.
Customer Success by Design
Helping SaaS and healthcare organizations improve customer outcomes, operational performance, and AI adoption.
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