How non-profits think about donor loyalty and customer success.

How do successful non-profits think about donor loyalty and creating sustainable success for those they serve?  REACHCycles & Veterans and Athletes United President and Founder James Howard talks about this and more with Adam Peddicord for the customer success community!

James Howard grew up in Lynchburg, Va a part of a large military family. He graduated from the Virginia Military Institute in 2002 and commissioned into the Army. He had the privilege of serving 2002-2010 the majority of his Army career with the 82nd Airborne and completing Ranger, Sapper, Jumpmaster and Special Forces courses. He loved his job as well as those he served with. His spinal cord deteriorated over his military career damaging C5-C7 vertebrae, along with other combat injuries, from an RPG blast and IED concussion in Iraq and a tragic swimming accident during exercise.

He considers his injury as "a blessing by misfortune" which led him to start 2 non-profits. He is the founder and president of REACHcycles and VAU that supports hundreds of children and veterans with disabilities. He also works and volunteers for many other non-profits: SOCOM Care Coalition mentor, Quality of Life Foundation Family- Case Manager, Chris Reeve Foundation- Military Veterans Program MVP Coordinator and Paralyzed Vets of America-member.