Laying the foundation for your CSM role.
Time & Location
About the Event
What do you envision your Customer Success Manager to be responsible for? Why did you create the role in the first place? Do you even need it? Shaw + Scott Co-CEO Melissa Shaw and Adam Peddicord dive into this and more for the success community!
A recognized industry leader in the digital marketing space, Melissa Shaw is the Co-CEO and Co-Founder of Shaw/Scott. Melissa’s leadership approach focuses on mentorship and skill growth, entrepreneurship, and organizational development—particularly through the lens of managing remote teams. Under her tenure, Shaw/Scott has been recognized as one of Inc. Magazine’s 5,000 fastest-growing companies for five consecutive years. The company was also recognized as one of the top 100 fastest growing private companies in Washington state by the Puget Sound Business Journal for three years.
Melissa is an accomplished multichannel digital strategist who has specialized in email marketing since the field’s inception. Known for the data-driven approach she takes to crafting customer-centric experiences, Melissa is a sought-after strategic consultant for top brands across many industries, from travel and finance to retail and nonprofit. Her clients have included Alaska Airlines, BMW, Costco, Wells Fargo, Chanel, and Make-A-Wish Foundation. Before co-founding Shaw/Scott, Melissa served as the Director of Strategic Services for Oracle Responsys. Prior to that, she worked as an analyst, product manager, and consultant.