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Post-Event Follow-Up: The Morning After the Event, the Real Work Begins
Five days of Seattle Tech Week. Hundreds of conversations. Nearly 200 new connections. Then the adrenaline fades, the inbox takes over, and most of the value quietly slips away. The research is clear: the return on any event is created after you get home, not while you are there, yet most attendees follow up on only 20 to 30 percent of the people they meet. This issue breaks down the data on post-event follow-up and gives you a simple playbook to turn conversations into measu

Adam Peddicord
6 days ago6 min read


Does a Simple Thank-You Still Matter in the Age of AI? A Dive into Customer Gratitude.
At a graduation party, a retired fisherman told me I was the first person ever to thank him for 30 years of work. It stuck with me. So I asked the research a question: does a simple, authentic thank-you still matter for customer loyalty and growth in the age of AI? The psychology is clear and freshly confirmed. The business case is real. And the part everyone is asking about, whether AI can replicate it, is exactly where the data runs out. Here is what the evidence says, and

Adam Peddicord
Jun 236 min read


Give Them Their Flowers | Equitable Leadership Recognition Strategy
Four people flew to the Moon. Over 30,000 made it happen. NASA didn't just celebrate the astronauts — they gave the ground teams, suppliers, and engineers their flowers too. Research shows 56% of employees hide their best ideas when they fear losing credit, and organizations that get recognition right see 45% lower turnover. This issue breaks down what Artemis II can teach every leader about equitable praise. Three recommendations you can act on today.

Adam Peddicord
Apr 145 min read


Bring the Ego - Leading High Performing Teams During March Madness: What Coach K Can Teach Us
The top 2.8% of collegiate basketball takes the court this week. But the real game isn't on the floor — it's on the sideline. How do you lead people who've already mastered their craft? This issue breaks down leadership lessons from March Madness and Coach K — backed by research from Gallup, Harvard, and Google — on getting to know your people, asking better questions, and channeling ego toward a common mission. Whether you coach athletes, clinicians, or operators, the challe

Adam Peddicord
Mar 174 min read
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