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The $48B Blind Spot in Healthcare Revenue Operations
Healthcare doesn't have a revenue problem. It has a Revenue Operations identity crisis. Two completely different systems run in parallel — SaaS RevOps on one side, hospital Revenue Cycle on the other. Both call themselves "revenue." Neither is complete. And AI is accelerating the collision. Inside: where the $48B blind spot lives, why payers are pulling ahead, and what healthcare leaders need to do before the gap widens further.

Adam Peddicord
10 hours ago
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